YouTube is the biggest video distribution platform on the web. There are benefits to having videos on YouTube in terms of SEO. You can get backlinks from the video and also use YouTube for advertising your product or service.

The way YouTube manages and ranks your video will depend on something called an algorithm. Those who are unfamiliar with the word should imagine a hierarchy based on Internet signals that will determine the ranking of your video.  The signals, in the case of YouTube, are the text in the Title and Descriptions, the number of views and the ratings the video gets.

To begin optimising your YouTube video you need to choose a Title that will use strong Keywords and have some descriptive text. You can use up to 99 characters in the text so think carefully about how you want the brand the Title.

In the Description you have up to 5,000 characters, which is more than enough to come up with a descriptive paragraph. You can also ask people to embed your video on Facebook, Twitter or on their website.

The tags are us useful for search terms you use in your title text and description, including business, products, branding and web addresses.

Optimising your YouTube video can result in increased traffic to your website, create awareness about your product or brand and also increase your overall sales. So if you have YouTube video that you want optimised, contact us today.