The recent announcements by Google that social media platforms are a factor in a website’s search rankings reinforces my opinion that the future of website design lies in the integration with social media.
Social media is playing an increasingly important part in Internet user’s everyday interaction with the web and has SEO implications for a website. This is set to continue and how you adapt your website to these changes will have a significant impact on your future web presence.
Screengrab from Family History Ireland Blog
The problem web developers are having is that social media is in a state of constant change. Every month new updates and features are being released by Facebook, Twitter and YouTube. New local social media platforms like Skill Pages and Small Business Can pop up and suddenly new integration technology has to be created. This is an industry in constant growth and to keep up with the developments I would recommend using a CMS (Content Management System).
A CMS is easily adaptable to change and keeps up with the new social media development through a number of plugins. Whether you use Wordpress of Joomla, there are a number of ways you can integrate your website with social media platforms.
1) A simple link to your social media identities.
2) A Facebook like button.
3) Social media sharing icons.
4) Facebook comments under your blog posts.
5) Bookmarking Icons.