While pleasantly surprised at the latest figures from Ipsos-MRBI concerning the amount of people using Facebook in Ireland, I was not shocked.
Facebook has become another way of communicating with our peers, friends and family. Half the Irish population over the age of 15 is now on Facebook. This amounts to 1.75 million users in Ireland. It is now unusual for a teenager NOT to be have a Facebook account. Ninety per cent of people aged 15-24 use the social media site, and two-thirds log onto Facebook every day. In the middle age category one in five 55-64 year olds have a Facebook account. This number will probably increase as Ireland’s broadband improves and social media becomes more ingrained in our daily lives.
The study by Ipsos-MRBI also found that seven per cent of the Irish uses Twitter, the figures show, with 30 per cent of Twitter users checking their accounts daily. This figure is an 18 per cent increase from six months ago.
LinkedIn accounts has grown by 9 per cent. As companies realise the marketing potential behind LinkedIn and become more social media savvy growth in this area is likely to increase.