Remember MySpace? If you are still a teenager the answer is probably no. But if, like me, you began your social networking addiction in mid-2000 you should be giving a “ah MySpace” right about now. Either way the news is that MySpace are revamping their platform and moving towards “social entertainment".
Presently MySpace is dominated by music and a variety of signed and unsigned bands. Their audience levels and revenue has been in constant decline and the shift towards a more social platform may be the last throw of the dice.
Alongside the social entertainment MySpace are developing content hubs for fashion, film, TV and celebrities. Social commentators such as Stephen Fry are being from in to provide specialist knowledge on entertainment and cultural trends.
Okay, time to visit MySpace to see what all the fuss is about. The first problem I encounter is that I can’t remember the password (It’s been awhile MySpace). But, thank God for password resets as I log a new password. My initials thoughts are that MySpace have badly reconstructed the Facebook interface. It just doesn’t fit well. Rather than carve out a new identity the interface mimics the functionality of Facebook with a centrally located status update bar and instant chat located at the bottom right. It is quite busy and leaves me wanted to disengage rather than engage socially.
After reading 2 years of old mails, sorry guys but I have moved on from MySpace, I began to look at their new functionality. While still at Beta stage, the movies, celebrity and television side to the platform is operational. The video interface is very clean with social sharing, commenting and related articles easy to find. The negative was that I was unable to stream the video as I was accessing the site from outside the United States. With this new addition there are now a lot of options on MySpace. From Games, apps, movies, music, TV, videos, blogs, friends, photos, events, forums, schools, mail and now social entertainment, the choice leaves you needing a session of Tai Chi to wind down after an information overload.
Will I return to MySpace to answer my mails? Unless there is a vast improve in their social networking interface and a seismic shift in the number of people using the platform for networking purposes, then no. But, I will return to see how they are developing their social entertainment as this might offer something new and engaging to an already saturated social media market.