A New Organic SEO Service
We have been specialising in search engine optimisation now for a couple years and have had an interest in it for quite a bit longer. It’s not a very difficult or technical area although I’m sure my technical background and Paddy’s design background have been of some benefit. But it is a skill that requires a lot more than technical knowledge, it requires an in depth knowledge about how search engines work, how they build up a view of the importance of your website and how you can alter your website to take advantage of this.
For a while we had tried going directly to clients telling them that their site wasn’t optimal but the first port of call for them is then the web developer who built the site, who then tells the prospect that they can do the job (at a much cheaper rate of course), and then the prospect ends up with a site that has been poorly optimised. It will have fairly decent meta tags, but without any real effort in keyword research and therefore not optimised to pull in a wider audience or tuned to pull in a more specific audience. It may have ALT tags on the images but no Title tags and again without the keyword research even the ALT tags may not be of real benefit. The list goes on and on and only really proves one thing – Organic SEO is a skill that is separate to Web Design / Development, the two skills need each other but ultimately they are very different skill-sets.
So back to the issue, we find that the direct approach is difficult to sell, so our solution is White Label SEO. Now as a Web Design specialist or a Pay Per Click company or an advertising company you can contact us at White Label SEO Ireland and we will work through the whole process with you. We will examine your clients site and online presence, write the proposal, meet with the client, if required, as a member of your team, create the required outputs for the client and add your branding to all the documentation. We charge a standard rate and you are free to add any margin you require to make it profitable for you. Another side benefit, particularly for Web Designers and Developers is that the output of the report will detail technical changes, meta tag changes, alt and title tags for images, new layouts and content etc. In other words, changes that will require your skills.
SEO works, it works even better when done properly, so bring real value to your clients, help them to succeed. You are now in a position to offer a valuable service, with excellent ROI to your existing clients and with minimal effort.