The ideal position for your website is at the top of page one for the prime keywords relating to your business. If you cannot make it onto the first page of Google the likelihood of potential clients finding you is dramatically reduced. The first page captures over 90 percent of the traffic so this is where you should be aiming for.
Google will determine your page ranking by a combination of factors. The two main factors that Google take into account are relevance and authority. Relevance is based on on-site factors on your website like anchor text, page titles and URLs. I have discussed in earlier blogs about how to optimise your meta tags and body text with keywords.
The authority of your page is based on the number of high authority websites referencing yours. This is the number of links from sites that are deemed to have a very high page rank. The highest page rank is 10 (Think Facebook) and a new website that will have a page rank of 0.
There are many companies who will offer you hundreds of backlinks from directories. But these offers can be misleading and I would advice you to stay clear. What they offer is backlinks from websites with poor ranks. These links from websites with poor ranks can actually harm your own page rank so stay clear of these offers.
To get backlinks form websites with high page ranks:
1) Register in recognised directories like DMOZ and Yahoo.
2) Publish blogs with informative text that can be re-published.
3) Write engaging articles that can be re-published.
4) Send out a press release about your new product, service or business.
5) Open a YouTube account and upload videos.
6) Use social media to promote your content.
Engaging in all these points won’t guarantee overnight backlinks. But if you market your product, service or website in the correct fashion, overtime it will gain authority and websites will be jumping at the chance to reference your website.