SEO stands for search engine optimisation. SEO is an ever evolving series of algorithm calculations determined by search engines like Google, Yahoo and Bing. Why does search engine algorithm change? Well, search engines like Google change their ranking algorithm to: 

• Counteract black hat SEO and SEO spam
• To change with the evolving nature of the web

There was a time when all you need to do to optimise your website was to use Keywords in your Page Titles, Descriptions and Keywords Meta Tags. These days your Meta Data is just the starting point for a strong SEO campaign. There are many other signals that carry SEO weight these days. The main signals come from:

1) Your website Meta Data
2) Great user experience
3) Links to your website from authority sites
4) Internal links within your website
5) Your use of social media like Facebook, Twitter and LinkedIn
6) Content within your website
7) How fast or slow your website loading time is
8) Coding within your website
9) An organised and structured navigation system throughout your website
10) Correct spelling throughout your website content
11) Using ALT and Title text throughout your website imagery

Your overall online presence is looked at by search engines and in order to perform well you will need to a strong presence in the above list. One way you can achieve a strong online presence is by content marketing (blogging). Remember content is king on the web! If you write strong thought provoking content you can attract links from authority website who want to reference your blogs. In your blogs

1) Use relevant Keywords
2) Use keyword rich anchor text
3) Distribute to social media platforms like Facebook, Twitter, LinkedIn and SkillPages
4) Use unique titles descriptions
5) Have something thought provoking, inspiring or interesting to say
6) Use images, videos and audio in your blogs. Remember your blogs should be interesting!

If you are too busy to write blogs you can always hire a professional blogging company. I would recommend (okay, I admit the blatant self-promotion! ) We Generate Content for all your blogging needs. We Generate Content is a fully managed blogging service.

• WGC will carry out keyword research in your business area
• We will create and host a standalone blog website using your current business logo and imagery from your website to brand the new blog site.
• We optimise the blog site using best of breed industry methods
• We add social media icons and sharing functionality to the site
• We will create 2 new blog posts each month on agreed subjects and utilising the keyword research.
• WGC will optimise those blog posts so they are search engine friendly and so they actively promote your goods or services online.

As the strap line says, it’s “100% blog 0% slog” for you. Visit WeGenerateContent.com for more information.