If you are running a SME and your customer base is localised then there are a couple of things that you can do to reach those customers.
The first thing I would suggest to do is get a Google Places account. A Google Places account will help you appear in search results for geographical search terms, for example, “Dentist Dublin”. You have the opportunity to add descriptions, photos, videos and map of your business which all helps your overall Google Places profile. Remember to add your most relevant Keywords in your business description.
Another step to be found in local search terms is to add your business to local review sites, directories and social networks. If you spend 15minutes a day doing this you will be able to see significant improvements in your websites SERP positioning. I will list out some useful links below.
You can also get links by commenting on local blog sites that are in a similar business area to you. This will give a valuable link that will help built your websites profile online.
List of Irish Directories, Social Media and Review Sites
http://www.searchoptimization.ie
http://websites.bobajob.eu.com
http://www.freeadsinireland.com
http://www.smallbusinesscan.com
http://www.dunlaoghaire.ie/business-list
http://www.dublinbynumbers.com/
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