Google has given some further guidelines on it’s recent “Panda” algorithm changes. As expected the message is the same…strong, original and unique content is rewarded while if you have duplicate or pointless content this can have a negative effect on your search rankings.

This is good news for many websites that pour their heart and soul into blogs and their textual content. I really believe that only good can come out the recent Google algorithm changes. It will help people understand a small bit about SEO and also give dedicated bloggers and websites with authority a stamp of approval.  I have always tried to get clients to write informative and intelligent text that stands out from the crowd. The same can be said about blogs, writing blogs that are interesting and informative can only help your website appeal for potential customers and search engines like Google. You can read more about what informs Google’s algorithm in this Google blog post.