As an SEO expert I have to constantly keep my finger on the pulse of search engine algorithms. This is a pre-requisite to being an expert and it allows me to adapt to the algorithm by altering my SEO techniques.
Boring is a word that does not exist in SEO! Every job is different and with every client I have to overcome new challenges. There are a number of places where I can keep up to date with trends and developments. One is the official Google Blog.
Here you can find updates and developments by Google. One of the latest developments in Google’s search algorithm is that Google will now rate the quality of content and rank the website accordingly. If you have original thought provoking and educational content your website will appear closer to the top of search results. While if your website has badly written text or duplicate content your website will be ranking lower in the search results.
While SEO’s have known this for many years it is the first time Google has released a statement indicating that this is starting to take effect. Part of the statement can be read below:
From Google Official Blog:
2/24/2011 06:50:00 PM
“Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
Google has started this development in the USA and will gradually spread across the globe. So, if your website is not providing any real benefit to users or if it is content copied from another website I would recommend an overhaul of the textual content. Remember content is king and it always will be.