Facebook has really brought out the social nature of humans. It is like a global gathering of chatter boxes! We really do love to talk and share our life experiences.
People are honest and authentic on Facebook. This is one of the reasons why businesses can use Facebook as a market research tool. While the relationship with your customers is the most important aspect, market research is a certainty on any Fan Page. You have a direct line to your fans so if you ask for an opinion you will get an honest answer. This may not be the answer you are looking for but is it from the horse’s mouth and worth a ton in marketing gold! If your fans like a product or service their social nature means that they will love recommending it to their friends via Facebook, Twitter and other social media platforms.
What is also interesting about Facebook is how diverse the make-up of your friends can be. Have a quick look through your list of friends and see how diverse your group of friends are. They probably come from different countries, are different sexes and have varied religious beliefs.
The same diverse community can be following your Facebook business Fan Page. This means that you can get great feedback from a huge range of opinions. These opinions can shape the direction of your product or service. It is a great way of keeping your finger on the pulse of your target market.
But be warned! It is a good idea to conduct research in moderation, with good sense, and with a priority on relationships over sales. This means that your Fans won’t feel swamped with unwanted posts but rather develop a dialogue with your business.