We have being running SEO training courses in Dublin for the past two years. Over this time we have seen clients embrace SEO practises and develop their own expertise in this area. It is always a pleasure to see clients end the course with enough knowledge to create their own SEO strategy.
- Wednesday, 04 July 2012 14:12
An Update on Local Search
Just a quick follow up to an earlier blog "Local SEO", Google has done it again !!! Google Places is no more and has been replaced by Google+ Local. Quite a big change and it happened a few days before I was due to give a social media workshop, 30% of which involved Google Places.
But back to Google+ Local. You can now setup a Google+ Page as a Local Business or Place. Go to Google+ and add a new Page. Select Local Busiess or Place as the category and enter the primary phone number of your business (including area code) and you're off. A lot simpler than the more tedious process for Google Places. You can then add in some basic information, a company description, website and contact details as well as your addresss which shows on a Google map, as you'd expect. A couple of important images are required, very similar to a Facebook page i.e. a banner type image which is quite wide but fairly narrow and a square type image - profile image - which will be used on any posts. You can also add videos.
- Tuesday, 03 July 2012 08:06
- Patrick Naughton
Your overall online presence can be compared to your shop front. You display your products and services to the online community hoping to get visitors through the virtual shop door. The more places you can be found online the more potential shoppers will be walking through the door.
- Thursday, 28 June 2012 09:14
- Patrick Naughton
- Friday, 04 May 2012 08:03
- Patrick Naughon
This feels like déjà vu! Here I am talking about another Google algorithm update and my advice is still the same. But before I give you my pearls of wisdom some background to the latest update. On the 24th of April Google’s Matt Cutts announced:
“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,”.