I have spent a lot of time on our Organic SEO Blog discussing how to attract visitors to your website through blogging, SEO techniques and social media. If you have implemented a good strategy to attract visitors to your website you should start seeing your visitor rate increase. When you get to this stage there is further work to do before you can take that long due holiday to Hawaii.
Once yet get visitors to your website the next step is to get qualified leads. You achieve this through “conversions”. A conversion is a way for your visitors to engage with your website, for example, subscribing to a newsletter or blog. If you think of a conversion as a possible sales lead, this will help you understand its importance.
In order to get the conversion you have to have a “call to action” on your website. In the case of our website, www.organicseospecialists.com, we are giving away a free website review to customers. Other call to actions could be webinars, white paper reports, free trials, 30 minutes free consultations or whatever your imagination can think of. The call to action can be in the form of a button ad, link or text.
There are 2 important factors to consider when creating your call to action:
An Easy To Understand Call To Action
Your call to action should be short and sweet and easy to understand. If it is too long it won’t have the affect you want. For an example compare these two pieces of text that could be used for our call to action: “Get our free website review to help diagnose the major issues on your website that are preventing your website from being at the top of Google”. And, “Free Website Review”. The short version has the same message as the long version but it is easier to read and understand. This makes it a more effective call to action and has a higher likelihood of making a conversion.
Call To Action In A Prominent Position
Your call to action should be placed in a prominent position and should stand out from the page. If it is an image, it is a good idea to have white space around it to make is stand out. If you have enough content you can place a different call to action on every page. For example, on your services page you could have a call to action to download a brochure outlining your services. A prominent position might be at the top of your page.
By converting visitors through your calls to action you are engaging them in a process. This is just one of a number of important steps that will help your overall sales process. While not SEO in the purest form, this process is something we consider vital for every website. It is where Internet marketing and SEO combine to help you generate leads from your website.