Writing good content and then finding websites that are interested in your articles is a great method of marketing your product and website. It is a way to get continuous and never-ending stream of targeted traffic back to your website through engaging content and links in the articles. The trick is how to make your content engaging while getting the most SEO and marketing value out of the article. In this article I will explore how to achieve a balance between the content in the article and marketing your product or website.

The first and most important step is to create an article title. The first 3-5 words of the title can dramatically increase how much traffic your article will generate back to your website. It should be full of rich keywords relating to your article. If you think of your audience, this can help you come up with creative ideas for your titles. And if you get stuck for keywords you can always use keyword research tools like Google Suggest.

The body text of your article is the bulk of the content that your audience will read. There are some simple methods that you can use to engage the reader. Be specific with your information and back it up with statistics if you have them. If you article is fact based, always check your facts to make sure they are correct as the last thing you want is somebody leaving a comment at the end of your article stating that the statistic or date is incorrect. Include examples in your articles and use your product or service as the example as this is where your marketing comes into the article. The article will always lead back to your product, service or website. It is up to you as a writer to make a seamless transition for the reader between the article and your message. This is done by either linking from well placed keywords in your article or having your URL at the end of the article with; “For more information about article writing and marketing look at www.organicseospecialists.com”.