Yes another year has come and gone and now it is time to implement those 2011 resolutions! Forget about the cigarettes, alcohol and chocolate, for a modern day business owner making some online resolutions for 2011 is far more important!
Some new year’s resolutions that I would recommend making to help your online business in 2011 are:
1) See What Your Competitors Are Up To
Yes, it’s okay to be nosy sometimes! Have a look at how your competitors are performing in Google. Find out what Keywords they are performing well in, how they use social media, what promotions do they offer and what their website is performing well in. Start by looking at their website and if you need some help there are loads of tools that you can use to help you. You can download Web CEO for free and use the basic package.This willl help you discover your local and International competitors and Keywords.
2) Use Social Media Platforms
If you haven’t got a Facebook, Twitter or LinkedIn account already..SET ONE UP! 2011 is going to be a bumper year for businesses promoting and selling on social media platforms. If you run an online business it is no longer an option but a necessity to have some form of social media identity. There are many additions you can make to your Facebook profile that can literally transform your Fanpage into a micro website.
Some Great Add-Ons:
Watch the video below to help you understand the importance of social media in 2011
3) Get Blogging
Share your thoughts with the world! People are interested in reading about every type of subject under the sun. Blogging will personalize your website and help draw in traffic through thought provoking and entertaining articles. Blogging correctly (using strong anchor text) can also help the SEO value of your website. So no excuse for 2011...get blogging!
4) Write a Press Release
If you are launching any product, service or website in 2011 it is worthwhile to write a press release for online distribution (as well as offline). You can submit your press release to Irish Press Releases and any off-line media outlets. A press release can give an added momentum to your product or service and should be used a compliment to social media and Adwords promotions.