While some industries have been hit hard by cutbacks the online market has grown in 2010. The increased importance of SEO and social media to a company’s online development has meant that Internet Marketing firms have being very busy this year.
With more people going online than ever before, how a company handles their online presence can make or break their business.
Online reputation management is a buzz word of 2010. With the growth of social media sites like Facebook and Twitter online reputation management has to be given some serious thought. Because social media platforms are in a public arena how you mould your brand and interact with your customers is of the upmost importance. Social media platforms are another shop front and enhancing your brand by encouraging positive interaction can boost your company’s reputation.
I predict the growth in online marketing to continue in 2011. The intertwining of SEO and social media will mean that SEO companies will be more socially focused next year. The growth of smart phone Apps will also be a key feature of next year. Mobile devices continue to play a large role in the online shopping, news and gaming industries. 2011 will be about the year of the Android and i-phone.