A keyword is a word or phrase that helps identify your website theme to search engines.  Internet user will enter keywords into search engines and will then receive results based on your websites relevance to the words. Keywords are one of the most important factors within search engine optimization. Keywords in your website are found in URLs, Titles, Descriptions, body text, anchor text and links.

The reason why keywords are so important is because search engines will determine your websites relevance to search terms by searching through the keywords throughout your website. This means that is your website sells cars and there is no reference to cars in your URLs, meta tags or body text, then search engines will find it extremely difficult to find your website. Keyword research is vital for every online business and will help determine your customer base. It should be the starting point for any website and textual content should be built around a set of strong keywords.

There are a number of programs that can help you discover the best keywords for your business. We would recommend either Google Keyword Suggestion Tool or Google Insight Tool.

The popularity of keywords change over time and new words and phrases are created. This is why it is important to re-evaluate your keywords every month. For example, new phrases such as Tweet have become embedded into our English language. So, always try to stay ahead of the game by being aware of the changes within keyword popularity.