This feels like déjà vu! Here I am talking about another Google algorithm update and my advice is still the same. But before I give you my pearls of wisdom some background to the latest update. On the 24th of April Google’s Matt Cutts announced:

“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,”.

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Webmaster tools is where you can maintain your website and find out if there are any problems affecting your site online. SEO specialists use Webmaster tools to help solve technical problems that hinder SEO efforts.

SEO stands for search engine optimisation. SEO is an ever evolving series of algorithm calculations determined by search engines like Google, Yahoo and Bing. Why does search engine algorithm change? Well, search engines like Google change their ranking algorithm to: 

• Counteract black hat SEO and SEO spam
• To change with the evolving nature of the web
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