I am constantly emphasizing the importance of good content to market your product or service and improve the SEO value of your website. Blogging is an easy and cost effective way of producing engaging content that will establish your company as a thought leader in your market.
Due to its dynamic nature your website will be constantly updated so people will want to return to discover new blog posts. Your blog will also improve your search engine rankings. This is achieved by naming your blog titles with strong key phrases and using links from keywords in your text.
When naming your blog it is easy to just use the platform provided, for example, firstname.lastname@example.org or email@example.com. I would recommend not using these URLs, but instead having your own blog address. This would be blog.yoursite.com. In the case of Organic SEO Specialists, we named our blog, www.blog.organicseospecialists.com. This is called a sub-domain and the reason why I would recommend using this format is to build authority for your own company rather than Wordpress or Blogger.
These are just some simple tips to guide you into creating your own blog. So, go ahead and make the plunge today and become a blogger.