Copywriting is more important than ever for websites. Good copy will draw in a new audience, help promote your business and increase the traffic to your website.
Your copy needs to be optimised for SEO and the Google Panda update if you want to produce good copy. If you haven’t heard of the Panda update from Google yet you can refer back to this article I wroteto learn more. But basically it is an algorithm change that Google has made to help increase the visibility of websites that Google likes. The algorithm also affects the websites that Google deems to be poor and offer no real substance. This means that websites that have duplicate content, spammy content or content that offers no real substance get relegated by Google to lower search engine rankings. Here is a brief summary by the Google Guru Matt Cutts;
Here are some tips to avoid getting hit by the Google Panda update:
Think outside the box
Use multimedia like photographs, video and sound clips. A dynamic page will be appealing to search engines and viewers reading your copy.
Write useful content
Write content that people will find useful. Give tips and advice so that people will share your copy via social media platforms like Facebook, Twitter and LinkedIn. Imagine if you were reading the copy. Do you find it useful?
Write original content
Copying content from someone else and republishing on your website can have severe consequences. This is one of the areas that you will see the Panda effect in action. Your content should be original and not copied from any other website.
Use keywords
Use anchor text
Relevant Meta Data
Your meta data should relate to your page content. For example if you have a page about “An SEO Expert”, the Meta Data should reflect this be using relevant Keywords (SEO Expert in the Page Title for example). If your Titles and Descriptions are different than your page content search engines will deem your page to be less relevant than others.
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